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A recent meeting with one of my clients raised a few issues of metrics and how we can measure ROI through their website. Initially, before I joined Urban Element, the agreed conversions were simply actions on the website. These were things like, Brochure Download or Enquiry.
These are both great in theory, but a) don’t protect our work, and b) don’t give us any solid information. Who cares if there are 100 brochure downloads, if we are unaware of what the clients conversion rate of the brochure is. If we know that they convert at 3% with an average order of £500, then we can place a £15 monetary value (3% of 500) per download and start to truly measure the websites performance.
This now becomes solid information as opposed to a speculative guess.
Alex
I am an SEO Specialist working at Urban Element in Oxfordshire, UK. This blog is a record of my working life, my thoughts on SEO, business, marketing and a whole load of other stuff. None of the views on here represent my employers opinions and are wholly my own thoughts.
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