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Check out how this restaurant uses the iPad to offer something huge to the customer experience. Of course it’s open to abuse; theft, damage etc. But this could all be heavily reduced by taking a credit card as a deposit upon entry. After all, any restaurant that would employ this as a strategy would invariably target the middle-upper end of the market.
What if they added a feedback system to the app, that automatically logged the data in a central database? The restaurant would benefit from a huge conversion of feedback, simply because adding your comment would be incredibly fun to do.
What if you could then choose to share this feedback across your choice of social sites? Free publicity during all open hours, constant, day-after-day. Of course, your meals and service had better be good!
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I am an SEO Specialist working at Urban Element in Oxfordshire, UK. This blog is a record of my working life, my thoughts on SEO, business, marketing and a whole load of other stuff. None of the views on here represent my employers opinions and are wholly my own thoughts.