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Well, my round-up posts of SMX London came to a fizzle, mostly due to a lack of time, and also with the introduction of the World Cup – there really is no time!
So here is some exclusive content that I filmed from the expo – the complete session with Will Critchlow from Distilled on his Top 10 Analytics Reports.
Things that Will covers in the video (slide notes below video):
- Visits to purchase
- First touch vs Last touch (FTVLT)
- FTVLT Branded vs Non-branded
- Search vs Direct
- Econometric models
- New links
- Keyword length
- No. of organic landing pages over time
- Real-time
- Heatmaps
Enjoy, and please retweet this post if you did 
SMX London 2010 – Will Critchlow on his Top 10 Analytics Reports from Alex Minchin on Vimeo.
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